You might have noticed that we’ve had a tiny bit of a change here at The Sandcastle Trust. Think of it as a spring makeover, a new year refresh if you like – we just wanted to fill you in on the what, why, and how of it all.
We’ve been working hard behind the scenes to spruce up our look and the way we talk about what we do. Think of it as a fresh coat of paint, a new outfit, and a heartfelt speech all rolled into one.
Why the change?
Good question. Here’s the thing: rare genetic conditions can be tough – really tough. And we’re here to help families facing those challenges find moments of joy, build memories, feel emotionally well and resilient. But to do that, we need to make sure people know we’re here to help.
We’re competing for funding and donations with a LOT of other charities out there – 170k+ of them (to be exact), with 96% of them being classified as ‘small’ like us.
So, this is where the refresh comes in:
- Looking good, doing good: Our new look helps us stand out and connect with more families who need us.
- Talking the talk: We’ve swapped complicated words for simpler, clearer ones with icons so everyone can understand how we help and why it matters.
- Making friends: A bold new look means we can reach more supporters like you to help us keep doing what we do best.
A New Chapter Ahead
In addition to our fresh new look, we’re also preparing to launch a bold new strategy. While our mission remains the same – supporting the emotional wellbeing and resilience of families impacted by rare genetic conditions – our new strategy will take us even further. We have some ambitious plans on the horizon that will help us reach and support more families, with a focus on expanding the services and resources we offer.
Our new branding reflects this renewed focus and energy. It’s not just about looking good – it’s about setting the stage for the exciting things to come, so we can continue to make a real difference in the lives of those who need it most.
What hasn’t changed?
Our mission. We’re still here for families living with rare genetic conditions, making sure they can reconnect, laugh, and create special moments together.
What’s new?
We’ve jazzed up our logo, developed clear icons for areas, spruced our colours, and polished our language. It’s all about being more approachable, inclusive, and, well… us.
We hope you love the new look as much as we do. Take a look around, explore what we’re up to, and, if you’re feeling generous, why not get involved? After all, every little helps us do big things for families who need it most.
Big thanks for being part of our story.
